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Computer Hardware Business Report

Project Roadmap

Business Model Analysis

Dimensional Data Modeling

Business Matrix

Storytelling through Data

Project Introduction

I’m a Business Intelligence Analyst at AtliQ Tech (a fictional company), a global supplier of computer hardware serving both e-commerce and brick-and-mortar customers across multiple countries and regions. My task is to analyze sales datasets of over one million records—to uncover insights across multiple business dimensions, including finance, marketing, sales, and supply chain, in order to support strategic decision-making.

Abstract Background

1. Business Analysis

4W1H Analysis

•who needs to see the analysis

       - Product Manager, finance/marketing/sales/supply chain teams

 

•What business metrics does he/she would like to see
     - finance, sales, marketing, supply chain metrics etc.

          - Classified as measures

          - Grouped into fact tables

 

•How metrics should be presented

          - by product & & segment & category, by country & city, by time, by customer etc.

          - Classified as attributes

          - Grouped into dimension tables

Understanding Business Model

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Key Metrics Breakdown

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​2. Star Schema Modeling - Logic Model

logic model.png

​3. Star Schema Modeling - Physical Model

core fact.png

​4. Visualizaton Dashboard

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finance view.png
sales view.png
marketing.png
supply chain.png
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